Kat Leznik
ux expert + creative director
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White Paper Lead Magnets

These are B2B Lead Magnets developed to increase activation into the Apollo Professional Development sales funnel, by appealing to executives, learning officers, and HR and recruiting professionals.

Delivered as PDF downloads in email via SkilledUp.com.

Creative direction and design by me. Edited by Chelsea J. Carter. Original template designed by Lisa Brey. Written by various (see final page of each for byline.)